Roblox Growth Skill

roblox-growth-skill

A content, marketing, and growth companion for Roblox experiences, packaged as a [Claude Code](https://claude.com/claude-code) skill.

Building the game is half the job. This skill is the other half: getting it discovered, clicked, played, retained, and monetized. It's the go-to-market playbook a Roblox studio runs after — and alongside — development, grounded in the metrics that actually move a Roblox game (CTR, D1/D7 retention, ARPDAU), not generic marketing advice.

Roblox growth is its own discipline: discovery is an engagement-based recommendation algorithm (not paid rankings), the icon/thumbnails are the biggest CTR lever, retention feeds the algorithm more than installs, and you monetize engagement (passes, dev products, premium payouts) rather than access. This skill teaches those levers.

What's inside

• SKILL.md — the router: the Roblox growth funnel, first-principles levers, and a routing table from intent → reference.
• references/ — discovery algorithm, icon/thumbnail CTR, store-page copy, monetization, retention, LiveOps/events, user acquisition, community/social, analytics.
• workflows/ — launch checklist, content calendar, thumbnail A/B test, growth audit.
• templates/ — fill-in briefs and copy: game description, devlog/patch note, thumbnail brief, event announcement.

Install

**Just paste this to your AI agent** (Claude Code, Cursor, etc.):

Install this Claude Code skill for me: clone
https://github.com/Useless007/roblox-growth-skill into ~/.claude/skills/roblox-growth
(create the folder if needed), then confirm SKILL.md is in place.

Then start a new session and invoke it with `/roblox-growth`, or just describe a Roblox content/marketing task and it routes automatically.

Prefer the manual command?

git clone https://github.com/Useless007/roblox-growth-skill.git \
  ~/.claude/skills/roblox-growth

Companion skills

Pa