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Sales Page Skill — Development skill for Claude Code

Development community

Claude Code skill for drafting sales pages: Andrew Gould's 18-section framework, sentence-craft rules, and Virgil's voice.

How to install Sales Page Skill

This entry records only its repository, not the path inside it, so there is no exact command to give. Open yours2grab/sales-page-skill and copy the folder into ~/.claude/skills/, or the file into ~/.claude/agents/.

What Sales Page Skill does

Claude Code skill for drafting sales pages: Andrew Gould's 18-section framework, sentence-craft rules, and Virgil's voice.

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README

Sales Page Skill

Draft a full sales page using the framework Virgil Brewster used to drive **$10M+ in personal sales and $1M+ for clients**.

The skill walks you through 6 intake questions, then writes the full HTML page using a proven 18-section blueprint. Saves locally, opens in your browser. Every output includes a built-in disclaimer reminding you to read every line and edit before publishing — **AI is not perfect. The framework is.**

Who this is for

Marketers and founders who want to launch or sell a digital product or service:

Course creators
Coaches and consultants
SaaS founders
Workshop and cohort organizers
Service providers
Anyone with a paid offer that needs a sales page

What you get

The 18-section framework (framework.md) — the same structure used across $10M+ in sales. Every section, in order, with sub-elements and rules.
Sentence-craft rules (craft-rules.md) — the 20 rules that separate copy that converts from copy that gets skimmed.
Voice template (voice-template.md) — customize once, and the skill writes in your voice forever after.
Bundled voice reference (voice-reference.md) — Virgil Brewster's complete voice file as a working fallback AND an example of what a great voice file looks like.
HTML template (html-template.html) — output shell with mandatory disclaimer baked in.
The skill itself (SKILL.md) — the workflow logic that ties it all together.

Quick start

1. Install the skill

Drop this entire folder into your Claude Code skills directory:

macOS: ~/.claude/skills/sales-page/
Or per-project: /.claude/skills/sales-page/

Verify the structure looks like this:

sales-page/
  SKILL.md
  README.md
  framework.md
  craft-rules.md
  voice-template.md
  voice-reference.md
  intake-questions.md
  html-template.html
  outp