SEO Skills — AI skill for Claude Code

SEO skills for AI coding agents

Reusable SEO skills for Claude Code, Codex, Cursor, and other AI coding agents. The workflows cover content research, technical audits, SERP analysis, Google Search Console, internal linking, competitor research, and GEO reporting.

Holly&Stick builds these skills for practical SEO work on B2B SaaS websites. Learn more at [holly-and-stick.com](https://holly-and-stick.com), or follow [Younes Benallal on LinkedIn](https://linkedin.com/in/younès-benallal) and [X](https://x.com/youarenes).

Install

Install the whole collection with the open Agent Skills CLI:

npx skills add younesbenallal/seo-skills

Install one skill when you only need a specific workflow:

npx skills add younesbenallal/seo-skills --skill seo-context

The same skills can be used by Claude Code, Codex, Cursor, and other supported agents.

Setup

Start with [docs/credentials-and-tooling.md](docs/credentials-and-tooling.md). It explains how the skills discover project context, connected properties, credentials, and fallbacks.

Google Search Console MCP is the required shared integration. Connect it in your agent before using the collection so skills can resolve the right property and use query and page performance data. Individual workflows may also need browser access, structured SERP data, email access, or provider credentials.

Browser access

Use any available Browser, Chrome, Playwright, or computer-use tool to read pages, navigate sites, and capture screenshots. If no browser connector is available, `agent-browser` can be used as a CLI fallback when it is already installed.

SERP data

When a workflow needs live SERPs, use structured SERP data when possible. This can come from a provider API or an MCP integration. Examples include [DataForSEO](https://dataforseo.com/), [Serper.dev](https://serper.dev/), [SerpApi](https://serpapi.com/), and [Bright Data](https://brightdata.com/). There are many valid providers, so the skills do