creatify-ai

Video Ad Reverse Engineer

Code Quality community intermediate

SOURCE https://github.com/creatify-ai/video-ad-reverse-engineer

Description

Deconstruct any video ad into a reusable creative template — extract the format, structure, hooks, and strategies that make it work. ---

Installation

This entry records only its repository, not the path inside it, so there is no exact command to give. Open the source below and copy the folder into ~/.claude/skills/, or the file into ~/.claude/agents/.

README

name: video-ad-reverse-engineer description: | Reverse-engineer any video ad into a reusable template. Extracts ad format, hook type, script structure, visual strategy, pacing, and creative decisions. Produces a detailed breakdown that can be used to recreate the ad style with different products.

Use when: "analyze this ad", "reverse engineer", "break down this creative", "what format is this ad", "storyboard this video", "recreate this ad style", "ad template", "deconstruct this ad", "ad breakdown", "competitor ad analysis", "extract ad format", "what makes this ad work", or when video files are uploaded for ad analysis.

Video Ad Reverse Engineer

Deconstruct any video ad into a reusable creative template — extract the format, structure, hooks, and strategies that make it work.

How It Works

Input: Provide a video ad file, URL, or series of screenshots
Extract frames: Pull key frames at critical moments (hook, transitions, CTA)
Analyze structure: Identify the ad format, pacing, and creative patterns
Document template: Output a reusable template with timing, script structure, and visual direction
Recreate: Use the template to create new ads in the same style

Frame Extraction

Use `scripts/extract_frames.py` to pull key frames from the video:

python scripts/extract_frames.py input_video.mp4 --output-dir frames/ --num-frames 12

More frames = more detail in the breakdown. Use 8-12 for standard ads, 15-20 for complex ones.

Analysis Framework

Step 1: Identify the Ad Format

Classify the ad into one of these primary formats (see `references/ad-formats.md` for full catalog):

Format	Characteristics	Common Duration
UGC Talking Head	Single person speaking to camera	15-60s
Product Demo	Product in action, hands-on	15-30s
Before/After	Split or sequential transformation	15-30s
Testimonial Compilation	Multiple review clips	30-60s
Problem-Solution	Pain point → product introduction	15-30s
Listicle	"3 reasons why..." numbered format	30-60s
Unboxing	Package reveal and first impression	15-45s
Day-in-the-Life	Product woven into daily routine	30-60s
Comparison	Side-by-side against competitor	15-30s
Story Arc	Mini-narrative with characters	30-60s
Text-on-Screen	Animated text overlays, no presenter	15-30s
Mashup / Montage	Rapid cuts of multiple scenes	15-30s

Step 2: Analyze the Hook (0-3 seconds)

Identify the hook type (see `references/hook-types.md` for full catalog):

**What to extract:**

Exact first words spoken or displayed
Visual element in frame 1
Audio (music, sound effect, silence, voice)
Text overlay content and style
Hook category (pattern interrupt, question, bold claim, POV, stat, visual)

Step 3: Map the Scene Structure

For each scene/segment, document:

SCENE [number]
  Timestamp: [start] - [e