Mstack

mstack

Marketing skills for AI coding agents.

mstack turns Claude Code or OpenAI Codex into a practical marketing operator: brand strategy, campaigns, lifecycle email, launch planning, SEO, content, ads, social, proof assets, reporting, and local marketing memory.

It is inspired by gstack, but the workflows are marketing-first and privacy-first.

What You Get

• 26 marketing skills.
• Claude Code support through ~/.claude/skills.
• OpenAI Codex support through ~/.codex/skills.
• Persistent per-project brand context under ~/.mstack/projects//.
• No mstack telemetry, tracking, analytics, stable device IDs, or background service.

Install

Requirements:

• Git
• Claude Code, Codex CLI, or both
• Bun only if you want to regenerate skill docs from templates

Clone and run setup:

git clone https://github.com/VersoXBT/mstack.git ~/mstack
cd ~/mstack
./setup --host auto

Install for Claude only:

./setup --host claude

Install for Codex only:

./setup --host codex

Install for both:

./setup --host all

Setup writes local config to `~/.mstack/config.yaml`, installs skill links into the selected host directories, and keeps `telemetry: off` plus `update_check: false` by default.

Skills

Foundation

Skill	Purpose
/m-brand	Brand workshop: voice, audience, positioning, competitors, channels
/m-competitive	Competitor analysis and market gaps
/m-positioning	Positioning and messaging framework
/m-icp	Ideal customer profile and buying triggers
/m-strategy	Marketing strategy and 90-day roadmap

Campaigns and Lifecycle

Skill	Purpose
/m-campaign	Integrated campaign plan, channel roles, asset map
/m-email	Lifecycle emails, nurture, onboarding, launch sequences
/m-launch	Product, feature, content, or campaign launch plan
/m-experiment	CRO, messaging, lifecycle, and creative test design
`/m-pro