Mstack — AI skill for Claude Code
Your marketing department in a terminal — 21 AI-powered skills for Claude Code.
How to install Mstack
This entry records only its repository, not the path inside it, so there is no
exact command to give. Open VersoXBT/mstack and copy the folder into
~/.claude/skills/, or the file into ~/.claude/agents/.
What Mstack does
Your marketing department in a terminal — 21 AI-powered skills for Claude Code.
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README
mstack
Marketing skills for AI coding agents.
mstack turns Claude Code or OpenAI Codex into a practical marketing operator: brand strategy, campaigns, lifecycle email, launch planning, SEO, content, ads, social, proof assets, reporting, and local marketing memory.
It is inspired by gstack, but the workflows are marketing-first and privacy-first.
What You Get
- 26 marketing skills.
- Claude Code support through
~/.claude/skills. - OpenAI Codex support through
~/.codex/skills. - Persistent per-project brand context under
~/.mstack/projects//. - No mstack telemetry, tracking, analytics, stable device IDs, or background service.
Install
Requirements:
- Git
- Claude Code, Codex CLI, or both
- Bun only if you want to regenerate skill docs from templates
Clone and run setup:
git clone https://github.com/VersoXBT/mstack.git ~/mstack
cd ~/mstack
./setup --host auto
Install for Claude only:
./setup --host claude
Install for Codex only:
./setup --host codex
Install for both:
./setup --host all
Setup writes local config to `~/.mstack/config.yaml`, installs skill links into the selected host directories, and keeps `telemetry: off` plus `update_check: false` by default.
Skills
Foundation
| Skill | Purpose |
|---|---|
/m-brand |
Brand workshop: voice, audience, positioning, competitors, channels |
/m-competitive |
Competitor analysis and market gaps |
/m-positioning |
Positioning and messaging framework |
/m-icp |
Ideal customer profile and buying triggers |
/m-strategy |
Marketing strategy and 90-day roadmap |
Campaigns and Lifecycle
| Skill | Purpose |
|---|---|
/m-campaign |
Integrated campaign plan, channel roles, asset map |
/m-email |
Lifecycle emails, nurture, onboarding, launch sequences |
/m-launch |
Product, feature, content, or campaign launch plan |
/m-experiment |
CRO, messaging, lifecycle, and creative test design |
| `/m-pro |
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