theoutlines

Growth Skills — Development skill for Claude Code

Development community

Claude plugin with 15 skills for growth work on mobile subscription apps: teardowns for web funnels, onboarding, paywall, upsells, retention and cancel flows, plus subscription benchmarks, pricing and.

How to install Growth Skills

This entry records only its repository, not the path inside it, so there is no exact command to give. Open theoutlines/growth-skills and copy the folder into ~/.claude/skills/, or the file into ~/.claude/agents/.

What Growth Skills does

Claude plugin with 15 skills for growth work on mobile subscription apps: teardowns for web funnels, onboarding, paywall, upsells, retention and cancel flows, plus subscription benchmarks, pricing and store-rule checks. One install.

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README

Growth Skills for Claude

Claude skills for **growth work on mobile subscription apps**, made for product designers. Share the screens of any part of the user's journey and get a score for what can be changed on screen, store and dark-pattern flags, and a ranked list of tests backed by published A/B tests and public benchmarks.

Made by a monetization design lead for day-to-day work on onboarding, paywalls, upsells, retention and churn.

**Works with:** Claude Code and the Claude app as one plugin, and any agent that supports the open [Agent Skills](https://agentskills.io) format (Codex, Gemini CLI, Cursor, GitHub Copilot). See [Install](#install).

What's inside

Skills follow the user's journey. Not sure which one you need? Start with `growth-router`: share the screens and it picks.

Part of the journey Skill What it reviews
Start here growth-router Sorts screens or a question to the right skill, or combines two
Web funnel web2app-teardown Ad landing, web quiz, plan screen, web paywall, checkout, the way into the app, and the in-app "buy on the web" screen
Onboarding onboarding-teardown First launch to the first paywall and what happens when it's closed
Onboarding + paywall flow-teardown Onboarding, the first paywall and the seam between them as one system: tactics on the wrong side of the seam
Upsells upsell-teardown Locked features, limits and counters, contextual paywalls, upgrade screens for payers, AI credits
First weeks to renewal retention-teardown Welcome after purchase, notification ask, reminders, streaks, recaps, trial-ending notice, welcome back, rating ask
Cancel flow cancel-flow-teardown Manage subscription, reason survey, save offers, confirmation, resubscribe
The whole journey growth-map Which growth levers the app uses and which nobody has touched, stage by stage, and where to start
Your own numbers funnel-check Your funnel against pu