Growth Skills — Development skill for Claude Code
Claude plugin with 15 skills for growth work on mobile subscription apps: teardowns for web funnels, onboarding, paywall, upsells, retention and cancel flows, plus subscription benchmarks, pricing and.
How to install Growth Skills
This entry records only its repository, not the path inside it, so there is no
exact command to give. Open theoutlines/growth-skills and copy the folder into
~/.claude/skills/, or the file into ~/.claude/agents/.
What Growth Skills does
Claude plugin with 15 skills for growth work on mobile subscription apps: teardowns for web funnels, onboarding, paywall, upsells, retention and cancel flows, plus subscription benchmarks, pricing and store-rule checks. One install.
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README
Growth Skills for Claude
Claude skills for **growth work on mobile subscription apps**, made for product designers. Share the screens of any part of the user's journey and get a score for what can be changed on screen, store and dark-pattern flags, and a ranked list of tests backed by published A/B tests and public benchmarks.
Made by a monetization design lead for day-to-day work on onboarding, paywalls, upsells, retention and churn.
**Works with:** Claude Code and the Claude app as one plugin, and any agent that supports the open [Agent Skills](https://agentskills.io) format (Codex, Gemini CLI, Cursor, GitHub Copilot). See [Install](#install).
What's inside
Skills follow the user's journey. Not sure which one you need? Start with `growth-router`: share the screens and it picks.
| Part of the journey | Skill | What it reviews |
|---|---|---|
| Start here | growth-router |
Sorts screens or a question to the right skill, or combines two |
| Web funnel | web2app-teardown |
Ad landing, web quiz, plan screen, web paywall, checkout, the way into the app, and the in-app "buy on the web" screen |
| Onboarding | onboarding-teardown |
First launch to the first paywall and what happens when it's closed |
| Onboarding + paywall | flow-teardown |
Onboarding, the first paywall and the seam between them as one system: tactics on the wrong side of the seam |
| Upsells | upsell-teardown |
Locked features, limits and counters, contextual paywalls, upgrade screens for payers, AI credits |
| First weeks to renewal | retention-teardown |
Welcome after purchase, notification ask, reminders, streaks, recaps, trial-ending notice, welcome back, rating ask |
| Cancel flow | cancel-flow-teardown |
Manage subscription, reason survey, save offers, confirmation, resubscribe |
| The whole journey | growth-map |
Which growth levers the app uses and which nobody has touched, stage by stage, and where to start |
| Your own numbers | funnel-check |
Your funnel against pu |
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