Mos Copywriting Skills

mos-copywriting-skills

The Copywriting Blueprint for Claude Code: research the reader, write the copy, then pressure-test it before it ships. Three skills, run in order.

Built by [The Vibe Marketing Lab](https://www.skool.com/the-vibe-marketing-lab) for the MarketingOS engine (`pipx install marketing-os`).

`/mos-copywriting` applies frameworks from published works by Joseph Sugarman, Dan Kennedy, David Ogilvy, John Caples and Gary Halbert. Independent implementation, not affiliated with or endorsed by those authors or their estates.

What's in here

#	Skill	What it does	Time
1	/mos-copy-research	Runs the 6-step research ladder and builds a compounding Research Bank of real reader language	~10-20 min
2	/mos-copywriting	Writes headlines, ads, emails, landing pages, sales letters and VSLs from distilled classic frameworks. Also reviews existing copy	~3-8 min
3	/mos-proofread	QA pass: ordered single-lens reviews (strategy, structure, clarity, cut, voice, mechanics, read-aloud) returning line-referenced rewrites	~2-5 min

`/mos-copywriting` gates on real reader language, so `/mos-copy-research` is not optional for anything high-stakes. The research compounds: every run appends to an Avatar Knowledge Log and re-synthesises the Research Bank, so the second sales page starts further ahead than the first.

Prerequisites

1. Claude Code with a Claude Pro or Max subscription.
2. Your business files in the project you run from: reference/core/audience.md and reference/core/offer.md at minimum. /mos-copy-research writes its bank to business/offer/copy-research-bank.md and the avatar log under business/audience/_shared/.

Install

Skills live in `~/.claude/skills/`. This repo keeps them under version control and links them into place, so a `git pull` is all an update takes.

git clone https://github.com/the-vibe-marketing-lab/mos-copywriting-skills.git ~/Des