Skill Google Ads — AI skill for Claude Code
Claude Code and Codex skill for advanced Google Ads strategy, Smart Bidding, AI Max, keyword research, GAQL, and PPC reporting.
How to install Skill Google Ads
This entry records only its repository, not the path inside it, so there is no
exact command to give. Open thalesholleben/skill-google-ads and copy the folder into
~/.claude/skills/, or the file into ~/.claude/agents/.
What Skill Google Ads does
Claude Code and Codex skill for advanced Google Ads strategy, Smart Bidding, AI Max, keyword research, GAQL, and PPC reporting.
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README
Claude Code + Codex Google Ads Skill
Advanced Google Ads management skill for Claude Code, Codex, and AI coding agents: strategy, Smart Bidding, AI Max, keyword research, auction analysis, A/B testing, campaign creation, continuous optimization, GAQL templates, and Python-based `.docx` reporting.
Built for 2026: decision-driven, not checklist-driven.
Public repo: https://github.com/thalesholleben/skill-google-ads
Why this exists
Most Google Ads prompts produce generic PPC advice. This repository packages practical 2026 Google Ads operating knowledge into agent-readable Markdown files and local Python scripts, so an AI agent can load the right context before advising on accounts, campaigns, keywords, experiments, or reports.
Use it as a reusable skill for:
- Claude Code Google Ads strategy work
- Codex Google Ads analysis and automation support
- AI agent PPC audits, keyword research, and campaign planning
- Google Ads reporting workflows with
.docxoutputs
What this skill does
This skill turns an AI coding agent into a senior Google Ads strategist. Instead of generic advice, it delivers:
- Account diagnosis - reads CSVs and identifies what is broken, why it happened, and what to fix first
- Campaign creation - structured plans, RSAs, negatives, extensions, and launch criteria
- Smart Bidding guidance - when to use tCPA, tROAS, Maximize Conversions, and how to avoid resetting learning
- Keyword research - intent mapping, match type decisions, and n-gram analysis of search terms
- Auction Insights interpretation - competitive pressure signals and recommended actions
- A/B test design - statistically valid experiment plans with clear success criteria
- Monthly report generation - two Python scripts that produce branded
.docxreports
Agent-friendly files
SKILL.md- main entry point for Claude Code, Codex, and other agentsAGENTS.md- portable coding-agent instructionsCLAUDE.md- Claude Co
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