Hook Intel Skill — Data skill for Claude Code

Hook Intel

A Claude Code Skill by [@tenfoldmarc](https://www.instagram.com/tenfoldmarc)

Build a living database of proven viral hooks from your competitors. It scrapes their Instagram every week, finds the posts that went 5x+ their normal views, transcribes the hooks, templatizes them, and gives you a searchable library of frameworks you can steal for your own content. Works in any niche.

---

What It Does

1. You give it competitor handles — 5 to 15 Instagram accounts in your niche
2. It scrapes their content and finds outliers (posts that went 5x+ their median views)
3. Downloads each viral reel, transcribes the spoken hook, screenshots the on-screen text, and grabs the caption
4. Templatizes everything — turns each hook into a reusable [BRACKET] framework
5. Saves it all to a database (Supabase or a local JSON file — your choice)
6. Refreshes automatically every week — only grabs new outliers, never deletes old ones
7. Lets you browse and filter — sort by views, outlier ratio, hook type, or find unused templates

---

Requirements

• A Mac, Linux, or Windows computer
• Claude Code installed and working
• An Apify account (free tier works) for Instagram scraping
• yt-dlp for downloading reels
• whisper for transcription
• ffmpeg for screenshots
• Optional: Supabase project for cloud storage (free tier works — otherwise uses a local file)

Don't worry about connecting these manually — the skill walks you through everything on first run.

---

Install

Step 1 — Open your terminal

**Mac:** Press `Command + Space`, type **Terminal**, hit Enter. **Windows:** Press `Win + R`, type **cmd**, hit Enter. (If you have Git Bash, use that instead.) **Linux:** Open your terminal app.

Step 2 — Run this command

Copy-paste this entire line and hit Enter:

git clone https://github.com/tenfoldmarc/hook-intel-skill ~/.c