Claude SEO Expert Skill — Development skill for Claude Code
Claude skill that turns Claude into an SEO consultant, built from Google Search Central, LearningSEO.io, Ahrefs, Moz, Backlinko and more.
How to install Claude SEO Expert Skill
This entry records only its repository, not the path inside it, so there is no
exact command to give. Open tehan11109/claude-seo-expert-skill and copy the folder into
~/.claude/skills/, or the file into ~/.claude/agents/.
What Claude SEO Expert Skill does
Claude skill that turns Claude into an SEO consultant, built from Google Search Central, LearningSEO.io, Ahrefs, Moz, Backlinko and more.
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README
SEO Expert: a Claude Skill
An end-to-end SEO practitioner skill for [Claude](https://claude.ai) and Claude Code. It turns Claude into an SEO consultant that follows Google's official guidance first, treats tool metrics as estimates, and frames advice as testable experiments rather than "secret hacks".
The skill is built from research across the most trusted free SEO resources, based on a resource list shared by Sri Lankan SEO consultant **Sathmina Dissanayake**:
- Google Search Central: Search Essentials, SEO Starter Guide, spam policies, helpful content, AI features
- LearningSEO.io by Aleyda Solis
- Ahrefs Blog & Academy
- Moz
- Backlinko
- Search Engine Journal and Search Engine Roundtable
- Surfer Blog
- Yoast SEO Blog and Shopify Blog
All content is summarized and paraphrased. Follow the links above for the original material.
What it covers
| Area | Reference file |
|---|---|
| How Google works, technical requirements, spam policies, myths | references/google-fundamentals.md |
| Keyword research, search intent (3 Cs), clustering, cannibalization | references/keyword-research.md |
| On-page SEO, content quality, E-E-A-T, semantic SEO, topic clusters | references/on-page-and-content.md |
| Crawling, indexing, canonicals, Core Web Vitals, JS, migrations, hreflang | references/technical-seo.md |
| Link building, digital PR, outreach, disavow | references/link-building.md |
| E-commerce (Shopify/WooCommerce), local SEO, multilingual (Sinhala/Tamil/English) | references/ecommerce-local-international.md |
| Why a page doesn't rank, traffic drops, core update recovery | references/troubleshooting.md |
| AI Overviews, AI Mode, ChatGPT/Perp |
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