targetbay360

Win Back — Development skill for Claude Code

Development community

Decide which lapsed customers are worth recovering, and where to stop.

How to install Win Back

Installs to ~/.claude/skills/targetbay360-targetbay-email-sms-marketing-skills-win-back/SKILL.md

Terminal

mkdir -p ~/.claude/skills/targetbay360-targetbay-email-sms-marketing-skills-win-back && curl -fsSL https://raw.githubusercontent.com/targetbay360/targetbay-email-sms-marketing-skills/HEAD/commands/win-back.md -o ~/.claude/skills/targetbay360-targetbay-email-sms-marketing-skills-win-back/SKILL.md

Restart Claude Code, or start a new session, for it to be picked up.

What Win Back does

description: Decide which lapsed customers are worth recovering, and where to stop

Use the `customer-winback` skill.

Derive the lapse definition from this store's own purchase intervals, not a fixed number of days. Segment the lapsed base by prior value *and* current reachability, and route the unreachable tail to a suppression recommendation rather than to more sending — state its size and prior value so the trade-off is visible.

Bound the attempt count and state the stop condition b