Suganthan-Mohanadasan

Multi Signal Keyword Attribution — Development skill for Claude Code

Development community

Free, open BigQuery skill for the (not provided) gap.

How to install Multi Signal Keyword Attribution

This entry records only its repository, not the path inside it, so there is no exact command to give. Open Suganthan-Mohanadasan/Multi-signal-keyword-attribution and copy the folder into ~/.claude/skills/, or the file into ~/.claude/agents/.

What Multi Signal Keyword Attribution does

Free, open BigQuery skill for the (not provided) gap. Estimates which GSC queries drive GA4 conversions and revenue using a 3-signal join, intent weighting, and per-row confidence.

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README

Multi-Signal Keyword Attribution

A free, open skill for the "(not provided)" gap in Google Analytics. It estimates which of your visible Search Console queries are driving GA4 conversions and revenue, joining the two inside BigQuery with 3-signal narrowing, intent weighting, and a confidence score on every row.

**Full guide with setup walkthrough:** [suganthan.com/blog/not-provided-keywords-google-analytics/](https://suganthan.com/blog/not-provided-keywords-google-analytics/)

What it does

For each Google Search Console query that brought clicks to your site, this skill tells you how many GA4 sessions, conversions, and revenue that specific query is responsible for, and how confident you should be in the answer.

The methodology:

Joins GSC and GA4 on 3 signals: normalised landing page, date, device.
Distributes GA4 metrics within each (page, date, device) bucket by weighted click share.
Weights by search intent: branded (3.0x), transactional (2.0x), commercial (1.5x), navigational (1.0x), informational (0.5x).
Renormalises per page so the sum of attributed metrics matches GA4's actual page total.
Scores confidence per row based on candidate count and click volume.

Example output

You get a sortable table of every query, the page it landed on, its intent, and the GA4 sessions, conversions, and revenue attributed to it, each with a confidence rating. Here is a condensed sample (synthetic SaaS site, 28-day window, numbers illustrative):

Query	Page	Intent	Clicks	Att. Conv	Att. Revenue	Confidence
projectflow pricing	/pricing	branded	168	28.4	$6,820	HIGH
projectflow	/	branded	412	41.6	$9,985	LOW
best project management software	/comparison	commercial	218	7.2	$1,180	MEDIUM
buy project management software	/pricing	transactional	45	5.1	$640	HIGH
what is a kanban board	/blog/kanban-explained	informational	412