Creative Director Skill

🎬 Creative Director Skill

[](https://docs.anthropic.com) [](LICENSE) [](#methodologies-20)

**🇷🇺 [Читать на русском](README.ru.md)**

An AI creative director that generates advertising concepts using world-class methodologies, scores them against Cannes/D&AD-calibrated criteria, and recursively refines until the quality threshold is reached.

Not a brainstorming toy. A structured creative process that mirrors how top agencies (Droga5, Wieden+Kennedy, Mother) actually work — insight before ideas, methodology over free association, honest evaluation over flattery.

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What It Does

Feed it a brief in any format — text, voice transcript, PDF, raw notes — and it runs a full creative cycle:

1. INTAKE — extracts the brief's DNA: product, audience, objectives, constraints
2. INSIGHT — mines consumer insights using 7 proven techniques (Mark Pollard, JTBD, Tension Spotting, HMW, Abstraction Laddering)
3. IDEATION — generates 8-12 ideas using 3 methods from different categories (structural × associative × disruptive), rotating between 20+ methodologies
4. EVALUATE + REFINE — scores against 6 weighted criteria + HumanKind + Grey Scale, then recursively improves until 9+ or convergence
5. ARTICULATE — outputs in a presentation-ready format (one-pager, top-3, campaign platform, or quick response)

You can also enter at any phase: jump to insight mining, evaluate an existing idea, or generate concepts from a known insight.

Why This Exists

Most AI "creative" tools generate ideas by free association — producing volume without structure. The result: hundreds of mediocre concepts that nobody can evaluate.

This skill enforces the discipline that separates award-winning work from filler:

• Insight-first — no ideation without a validated consumer tension
• Structural methods — SIT, TRIZ, SCAMPER, Bisociation, Synectics, not "give me 10 ideas"

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