Positioning — Development skill for Claude Code
Build a clear positioning statement from category, target customer, key benefit, and difference from alternatives.
How to install Positioning
Installs to ~/.claude/skills/ronsleyvaz-friday-foundation-positioning/SKILL.md
mkdir -p ~/.claude/skills/ronsleyvaz-friday-foundation-positioning && curl -fsSL https://raw.githubusercontent.com/ronsleyvaz/Friday-Foundation/HEAD/commands/positioning.md -o ~/.claude/skills/ronsleyvaz-friday-foundation-positioning/SKILL.md Restart Claude Code, or start a new session, for it to be picked up.
What Positioning does
name: positioning description: Build a clear positioning statement from category, target customer, key benefit, and difference from alternatives. Writes friday/positioning.md. Reads friday/voice.md if present and writes in your voice.
/positioning
Positioning is the short answer to "why this, for whom, instead of what they already do?" This command turns scattered founder thinking into one clear line, then saves the thinking behind it so the next page, pitch, or offer has a spine.
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Alternatives in Development
- Clean Worktree (Interactive) — Interactive cleanup of worktrees: lists merged/stale branches and asks confirmation before deleting 25.5k ★
- Positioning Ideas — Brainstorm positioning ideas differentiated from competitors 7.8k ★
- Create Topic — Research and generate a complete topic plan with keyword mapping, audience, angle, and competitive positioning 75 ★
Full documentation available on GitHub
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Use this agent when the user types /brand or asks for brand marketer work — e.g., sharpen our positioning stat
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