ronnytiburcio

Hormozi Copy Skill — Development skill for Claude Code

Development community

Claude Code skill that writes and punches up sales copy with Alex Hormozi's 12 copy hacks: headlines first, damaging admissions, reason why, real urgency, clear CTA, third grade reading level, plus a.

How to install Hormozi Copy Skill

This entry records only its repository, not the path inside it, so there is no exact command to give. Open ronnytiburcio/hormozi-copy-skill and copy the folder into ~/.claude/skills/, or the file into ~/.claude/agents/.

What Hormozi Copy Skill does

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README

hormozi-copy: a Claude Code skill for sales copy

A Claude Code skill that writes and punches up sales copy using Alex Hormozi's 12 internal copy hacks plus his humor bonus: headline first, say what only you can say, call out who it is and is NOT for, a reason why, damaging admissions, show don't tell, tie benefits to status, real urgency and scarcity, implied authority, a PS and PPS, a stupid simple CTA, and a third grade reading level.

It works for any format: Meta ad primary text and headlines, hooks, emails, SMS, cold outreach, landing page sections, scripts, YouTube titles and descriptions. Claude drafts 10+ headlines first, builds the body against the checklist, runs a readability and hygiene check, and shows a table of which of the 12 levers the copy uses.

The checklist is paraphrased from Alex Hormozi's public video on the 12 hacks his companies use on every piece of advertising. All credit for the method goes to him; this is my cheat sheet of it, turned into something Claude writes against.

Made by Ronny Tiburcio (Ronny T Marketing): https://www.youtube.com/@ronnytmarketing

Install

Copy this folder into your Claude Code skills directory so that `SKILL.md` ends up at:

~/.claude/skills/hormozi-copy/SKILL.md

Then start Claude Code and say "write ad copy for the Hormozi way", "punch up this copy", or run `/hormozi-copy`.

Requirements

Claude Code (https://claude.com/claude-code).
Python 3.8+ for the checker (standard library only, nothing to pip install).

What is in the folder

Path	What it is
`SKILL.md`	The workflow Claude follows: intake, headlines first, body against the checklist, check, self audit.
`references/checklist.md`	The 12 hacks plus the humor bonus: the rule, why it works, how to apply it, and a home services example for each.
`scripts/hormozi_check.py`	Readability (Flesch Kincaid, target third grade) and hygiene check: dashes, AI tell phrases, adverbs, big words, marketing speak,