Meta Ads Skills for Digital Agency

A portable Agent Skill for digital agencies that want to plan, audit, and improve Meta Ads client acquisition.

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The idea

An agency needs more than cheap leads. This skill helps an AI agent follow the path from **Meta ad → qualified prospect → attended conversation → client**, using the agency's own economics and funnel data. It focuses on Facebook and Instagram advertising for agencies acquiring clients or delivering Meta Ads services.

Start with	Work through	Get back
Your offer, target client, budget, margins, account or export data, and funnel stages	Offer and creative, qualification, tracking, attendance, sales, and delivery	A plan or audit with evidence, priorities, bounded tests, owners, and review points

What the skill does

• Plan acquisition: define a credible offer, target prospect, budget, funnel, and measurement plan.
• Audit the full path: find where clicks, leads, bookings, attended calls, and clients diverge.
• Improve with evidence: propose creative and funnel tests based on actual constraints, rather than copied account settings or promised results.
• Optimize toward qualified appointments: define prospect fit, connect funnel outcomes to the CRM when available, and evaluate booked and attended calls instead of raw lead volume alone.
• **Support agency deliv