Gtm Reverse Engineer — Development skill for Claude Code

GTM Reverse Engineer

**Claude Code skill** that turns any company’s *public* go-to-market signals into an **evidence-graded playbook** you can run.

Paste a company. Get what seems to work, what to copy, what to skip, and a 90-day plan — with sources, not vibes.

**Keywords:** competitor GTM analysis, growth teardown, AI playbook, Claude Code skill, channel audit, ads research, startup GTM

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What you get (outcomes)

Outcome	You walk away with
Clarity	How they appear to acquire users (B2C / B2B / both)
Proof	Sources graded A–D (not random AI fanfic)
Action	Copy / adapt / skip calls + 90-day plan
Honesty	“What we did not cover” on every channel
Modules	Full pack or only ads / only X / only community…

                    YOUR INPUT
            company URL or name
           + modules (or "full")
                      |
                      v
     +----------------------------------+
     |     GTM REVERSE ENGINEER         |
     |  detect tools → lock company     |
     |  gather → scorecards → analyze   |
     |  verify claims → write playbook  |
     +----------------------------------+
                      |
                      v
              OUTPUT FOLDER
     outputs/gtm-playbook-/
       meta · evidence · analysis
       verification · playbook

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What it is *not*

• Not “stolen secrets” or private dashboards
• Not audited revenue/ARR as fact (company claims stay labeled)
• Not equal depth for every company (thin public data → thin pack, said out loud)
• Not locked to one demo brand (works for any company you name)

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Install

Requirements

• Claude Code
• Optional but useful: web search skill, curl
• Optional: browser bridge / Kimi only if you want login-walled depth (Instagram, etc.)

One-time install

# from this repo root
mkdir -p ~/.claude/skills
cp -a . ~/.clau