SEO Audit Engine — Security skill for Claude Code

SEO Audit Engine — a Claude skill

An all-in-one SEO and Generative Engine Optimization (GEO) skill. It turns Claude into a search strategist that audits sites for both classic search engines and AI answer surfaces (AI Overviews, ChatGPT, Perplexity, Copilot, Gemini), then hands back a prioritized backlog and dev-ready tickets.

Install

**Claude Code (personal skill)**

git clone https://github.com/YOUR-USERNAME/seo-audit-engine.git \
  ~/.claude/skills/seo-audit-engine

**Per project**

git clone https://github.com/YOUR-USERNAME/seo-audit-engine.git \
  .claude/skills/seo-audit-engine

**Claude.ai** — zip the folder and upload it under Settings → Capabilities → Skills.

Restart Claude Code. It triggers on its own for SEO work, or invoke it by name.

Use

Audit https://example.com/products/ring for technical and on-page SEO
Write JSON-LD for this product page
Why aren't we cited in AI Overviews for "best X"?
Prioritize this list of 40 SEO issues
Review this article before publishing

What's in it

SKILL.md                 entry point — audit workflow, rules, output shape
references/              loaded on demand, one per pillar
  foundations.md         how search and AI answers work; the 4 AI visibility layers
  technical.md           crawl, index, render, Core Web Vitals, hreflang
  onpage.md              titles, metas, headings, passage structure, entities, links
  structured-data.md     JSON-LD, ecommerce parity, local SEO, E-E-A-T
  research.md            keyword + prompt research, prioritization formula
  content.md             quality bar, refresh tiers, links and mentions
checklists/              fast pass/fail versions
schemas/                 copy-paste JSON-LD templates
templates/               audit report and dev ticket formats

`SKILL.md` stays small on purpose — Claude loads only the reference file the current task needs.

How it prioritizes

Priority = (Impact x 2) - (Implementation cost + App