Battle Tested

battle-tested

A Claude Skill that writes marketing copy using battle rap mechanics.

Most marketing copy gets written in a quiet room where nobody argues back. Battle rap gets written for a room that is rooting for you to fail, judged instantly, against an opponent who gets to respond. That pressure produced a working set of mechanics for making a line land and stick.

Those mechanics port straight to marketing:

Battle rap	Marketing
The angle	Positioning
The scheme	Campaign concept
Setup and punch	Headline and subhead
Rebuttals	Objection handling inside the copy
Bar economy	Compression
Crowd reaction	Whether anyone repeats it
Reputation	Brand

What it does

Four modes:

**Open verse.** Nothing written yet. Six rounds from scouting the room to a scored final cut.

**Punch-up.** You have copy and it is fine but forgettable. Usually a missing angle, not weak wording.

**Get bodied.** Claude writes the round your sharpest competitor would drop on you, then you fix what got exposed. Run it before a launch, a pitch, or a pricing change.

**Rebuttal round.** Objections are killing the page. Answer them before the reader finishes forming them.

Every line comes back scored on truth, specificity, compression, repeatability, and room fit. Anything you cannot back gets killed, no matter how good it sounds.

Install

Claude Code or the Claude apps:

git clone https://github.com/MichaelDoesMarketing/battle-tested.git ~/.claude/skills/battle-tested

Or drop the `.skill` file into your skills settings. Then just ask for copy. The skill triggers on headlines, taglines, positioning, hero copy, ad hooks, cold email openers, and anything that has to compete for attention. You never have to say the words battle rap.

Try it

This headline is fine but nobody remembers it. Punch it up.

Write the round my competitor would drop on my homepage.

Our pricing page loses to "we'll just build it