Google Ads MCP Rw — Development skill for Claude Code

Google Ads MCP Server

A Model Context Protocol (MCP) server for Google Ads with **read AND write capabilities**. Unlike Google's official read-only MCP server, this one lets you actually manage your campaigns.

Features

Read operations

• list_accounts - List all accessible Google Ads accounts
• execute_query - Run GAQL queries for campaigns, ad groups, keywords, metrics, etc.

Write operations

• create_campaign - Create new campaigns (paused by default for safety)
• create_ad_group - Create ad groups in a campaign
• add_keywords - Add keywords to an ad group
• add_negative_keywords - Add negative keywords (campaign or ad group level)
• create_responsive_search_ad - Create RSAs with headlines/descriptions
• pause_campaign / enable_campaign - Toggle campaign status
• pause_ad_group / enable_ad_group - Toggle ad group status
• update_ad_group_bid - Update CPC bids

Safety features

• Dry run mode - All write operations support dry_run=True to validate without executing
• Safe defaults - New campaigns are created PAUSED
• Clear feedback - All operations return success status and error messages

Installation

Using uv (recommended)

# Install uv if you haven't already
curl -LsSf https://astral.sh/uv/install.sh | sh

# Install the package
uv pip install google-ads-mcp

# Or install from source
git clone https://github.com/maxghenis/google-ads-mcp-rw
cd google-ads-mcp
uv pip install -e .

Using pip

pip install google-ads-mcp

Configuration

1. Create Google Ads API credentials

1. Go to the Google Ads API Center
2. Create a developer token (or use an existing one)
3. Set up OAuth2 credentials in Google Cloud Console
4. Generate a refresh token

2. Create google-ads.yaml

Create a `google-ads.yaml` file with your credentials:

developer_token: YOUR_DEVELOPER_TOKEN
client_id: YOUR