Google Ads Skills — Development skill for Claude Code
A pack of 20 production-ready Claude Skills that help agencies, freelancers, and in-house performance marketers run rigorous Google Ads work: account triage, wasted spend, structure, search terms, Qua.
How to install Google Ads Skills
This entry records only its repository, not the path inside it, so there is no
exact command to give. Open mardab96/google-ads-skills and copy the folder into
~/.claude/skills/, or the file into ~/.claude/agents/.
What Google Ads Skills does
A pack of 20 production-ready Claude Skills that help agencies, freelancers, and in-house performance marketers run rigorous Google Ads work: account triage, wasted spend, structure, search terms, Qua.
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README
20 Claude Skills for Google Ads
A pack of 20 production-ready Claude Skills that help agencies, freelancers, and in-house performance marketers run rigorous Google Ads work: account triage, wasted spend, structure, search terms, Quality Score, impression share, conversion tracking, offline conversion imports, Shopping feed quality, anomaly detection and root-cause diagnosis, RSA copy, Performance Max, bidding, landing page match, competitive pressure, forecasting, scaling, and recurring reporting.
Each skill is a self-contained `SKILL.md` with explicit triggers, required inputs, analysis workflow, decision rules with unit-carrying thresholds (the RSA generator carries a mandatory verification pass instead), routing to the next skill, a practical example, output format, and guardrails. Drop them into Claude and they activate automatically when their use case matches the conversation.
Full guide: [20 Claude Skills for Google Ads](https://adlume.co/blog/google-ads-claude-skills) explains the workflow behind this pack and how to use the skills in real Google Ads audits.
What changed in v2
Version 1 shipped 10 diagnostic and creative skills. Version 2 doubles the pack to 20 and closes three gaps that mattered more than the count:
- An entry point.
account-triage-google-adsestablishes what to check first and routes to the right deep-dive skill. Most audits fail because they start in the wrong place, not because the analysis is weak. - The data layer nobody audits. Shopping feed quality and offline conversion imports decide what Smart Bidding actually learns from. Both were missing.
- 2026 platform reality. Dynamic Search Ads, automatically created assets, and campaign-level broad match are scheduled to auto-upgrade to AI Max from September 2026. Skills that recommend structural work now flag upgrade exposure before you rebuild something the upgrade will change.
What's inside
Start here
| # | Skill | Folder | Purpose | |---|-------|--
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Turn VibeVocab on/off, show or export the word log, set the per-reply gloss rate, mark terms known, or switch
Related Agents
Paid Traffic Google Ads
Use for any work inside Google Ads - Search, Performance Max, Shopping, YouTube, Demand Gen, keywords and nega
Adcopilot Auditor
Run a full Google Ads account audit end to end and return a written report. Use when the user asks for a full
Gads Gtag
Google tag / GA4 link / Enhanced Conversions auditor. Verifies the site has gtag or GTM, the Google Ads accoun