Ad Variation Generator — Design skill for Claude Code

Ad Variation Generator

A [Claude Code](https://claude.com/claude-code) skill that generates ad headline variations directly in your Figma file.

Point it at a Figma file with your winning ads and it will:

1. Read your product context — pulls positioning, value props, target audience, and tone from whatever you give it: a messaging doc, your homepage URL, a pitch deck, or even a few paragraphs pasted into the chat.
2. Analyze winning ads — connects to Figma via the ClaudeTalkToFigma plugin, finds your winner frames, and identifies the headline angle (analogy, contrast, competitive, command, provocation).
3. Clone & populate variations — duplicates each winner N times below the originals, swaps in new headlines that match the original angle but draw from your product's pain points and differentiators.

No copying ads into Figma by hand. No staring at a blank canvas. The variations land already laid out, named, and ready to test.

Why this exists

Most ad iteration is bottlenecked on copywriting, not design. Once you find a winner, the fastest move is to keep its layout and test new headlines — but doing that manually in Figma is slow. This skill takes "I have 3 winning ads, generate 5 variations each with new headlines" from an afternoon to a few minutes.

Requirements

• Claude Code
• The ClaudeTalkToFigma Figma plugin installed and running on your file
• Some form of product marketing context (a doc, a homepage URL, a pitch deck, or pasted text)
• (Optional) A Google Sheet with copy guidelines — needs the Google Workspace CLI authenticated

Full one-time setup steps for both the Figma plugin and the Google Workspace CLI are in [SKILL.md](SKILL.md).

Install

git clone https://github.com/louisedesadeleer/marketing-skills.git ~/.claude/skills/ad-variation-generator