jonathimer

Linkedin Technical

Name: Linkedin Technical
Author: jonathimer

Communication community Intermediate

SOURCE https://github.com/jonathimer/devmarketing-skills/tree/main/skills/linkedin-technical

Description

**B2B social skill** — Reach developers and engineering leaders on LinkedIn.

Installation

Installs to ~/.claude/skills/linkedin-technical/

Terminal

git clone --depth 1 https://github.com/jonathimer/devmarketing-skills /tmp/devmarketing-skills \
  && mkdir -p ~/.claude/skills \
  && cp -r /tmp/devmarketing-skills/skills/linkedin-technical ~/.claude/skills/linkedin-technical

Clones the whole repository, because a skill folder can carry scripts and resources beside its SKILL.md.

Repository README

This is the README for jonathimer/devmarketing-skills, shared by 23 entries in this directory. It describes the repository, not this entry specifically.

linkedin-technical

**B2B social skill** — Reach developers and engineering leaders on LinkedIn.

What It Does

Guides you through LinkedIn for technical audiences: content that works, reaching engineering managers, company page vs personal, formatting, and when LinkedIn beats Twitter.

When to Use

Creating technical content for LinkedIn
Reaching B2B decision-makers (CTOs, VPs, EMs)
Building thought leadership for dev tools
When you say "LinkedIn," "B2B developer marketing," or "reaching engineering managers"

Quick Start

/linkedin-technical

I want to announce our open source project on LinkedIn
in a way that reaches engineering managers at
enterprises. How should I structure the post?

Key Sections

When LinkedIn Beats Twitter — Understanding the platform
Content That Works — Formats and formulas
Formatting Best Practices — Hooks, structure, visuals
Company Page vs Personal — When to use each
Reaching Engineering Managers — What EMs care about
Profile Optimization — Technical professional profile

When to Use LinkedIn vs Twitter

Use LinkedIn	Use Twitter
Selling to enterprises	Individual developers
Reaching eng managers	Open source projects
B2B partnerships	Real-time engagement
Recruiting	Casual/authentic voice
Longer professional content	Technical hot takes

Content That Works

Type	Performance
Personal stories	Very high
Career lessons	High
Contrarian opinions	High
Behind-the-scenes	High
Technical deep dives	Medium
Plain announcements	Low
Shared links	Very low