kayvink

Paid Ads Skills — Testing skill for Claude Code

Testing community

Free, open-source Google Ads skills for Claude: 128-check health check, audits, account structure, testing, bidding, pacing and reporting.

How to install Paid Ads Skills

This entry records only its repository, not the path inside it, so there is no exact command to give. Open kayvink/paid-ads-skills and copy the folder into ~/.claude/skills/, or the file into ~/.claude/agents/.

What Paid Ads Skills does

Free, open-source Google Ads skills for Claude: 128-check health check, audits, account structure, testing, bidding, pacing and reporting. Built from playbooks used to manage tens of millions in ad spend.

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README

Paid ads skills

Free, open-source skills that turn Claude (or any agent that reads Agent Skills) into an experienced paid ads lead. Built from playbooks used to manage tens of millions in ad spend.

Made by [Kay Vink](https://x.com/kayvink). If the skills are useful, follow on X for more, and send questions there.

Plugins

Plugin	What it covers	Install (Claude Code)
`google-ads`	55 skills: account structure, campaign builds, a 128-check health check, audits, testing, bidding, pacing, reporting and conversion tracking, through Google's official Google Ads MCP	`/plugin install google-ads@paid-ads-skills`

More ad platforms will follow as their own plugins in this marketplace.

Add the marketplace once:

/plugin marketplace add kayvink/paid-ads-skills

Codex reads the marketplace from `.agents/plugins/marketplace.json`: add `kayvink/paid-ads-skills` as a marketplace in Codex and install from `/plugins`.

Or install individual skills into any agent that supports Agent Skills:

npx skills add kayvink/paid-ads-skills

How the collection is built

Every skill follows the same conventions: it pulls data through the platform's MCP server, does every calculation in Python, keeps account knowledge in a markdown workspace (`marketing/` in your project), and ends each run with one finding file. Cross-channel knowledge (business context, naming taxonomy, media plan) is shared by all platforms; each platform keeps its own memory, rules and findings under `ads//`.

shared/
  conventions.md            Platform-neutral conventions every skill gets
  references/               Cross-platform background docs (attribution models, priority tiers, …)
plugins/
  /
    .claude-plugin/plugin.json
    shared/platform.md      How to get data from this platform; its settings
    shared/references/      Platform-specific backg