josephtandle

Build Brand Brain — Development skill for Claude Code

Development community

Use the Branding Agent to build a first-pass brand brain for this business.

How to install Build Brand Brain

Installs to ~/.claude/skills/josephtandle-branding-agent-build-brand-brain/SKILL.md

Terminal

mkdir -p ~/.claude/skills/josephtandle-branding-agent-build-brand-brain && curl -fsSL https://raw.githubusercontent.com/josephtandle/branding-agent/HEAD/prompts/build-brand-brain.md -o ~/.claude/skills/josephtandle-branding-agent-build-brand-brain/SKILL.md

Restart Claude Code, or start a new session, for it to be picked up.

What Build Brand Brain does

Use the Branding Agent to build a first-pass brand brain for this business.

Rules:

Ask me for my website if you do not already have it.
If I do not have a website, let me type or paste the offer instead.
Read the website or offer carefully before writing anything.
Use the frameworks in this repo when useful, especially:
- awareness levels
- competitive alternatives
- mental vs visible market
- value equation
- jobs to be done
- common enemy
Fill out a practical

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