Claude Marketing Research Skill

Marketing Research Skill for Claude

A structured, practitioner-grade marketing research system that runs inside Claude. Covers competitor analysis, product positioning, avatar profiling, market awareness mapping, value proposition development, and mental model reframing.

Built for founders, marketers, and copywriters who need deep research before writing a single word of copy.

What This Skill Does

When installed, Claude automatically loads this skill whenever you say things like "research my product," "profile my avatar," "competitor analysis," or "develop my value proposition."

The skill runs you through a structured sequence:

Module	What It Produces
Module 0: Competitor Research	Landscape map, gap analysis, differentiation pressure test, comparison table
Module 1: Product	Feature/benefit table, Unique Mechanism name and story
Module 2: Avatar	6 desires, 6 problems, primary conflict, master avatar table
Module 3: Market	Awareness stage table, sophistication claims table, primary target
Module 4: Value Proposition	4 full-length value propositions with usage matrix
Module 5: Mental Models	3-4 psychological/strategic reframes with priority copy angles
Output Templates	Avatar Profile, Positioning Canvas, Competitor Comparison Table

Writing Quality

The skill enforces strict writing rules on all output:

• Zero em dashes. Periods, commas, and colons instead.
• Zero parenthetical asides. If it matters, it gets a sentence. If not, it gets cut.
• Active voice. Short paragraphs. Plain language.
• Tables over prose for all structured content.
• Point-first writing. The sharpest insight leads every section.

Installation

Claude.ai (Web / Mobile / Desktop)

1. Download the marketing-research.skill file from Releases
2. Go to Settings > Capabilities and enable Code execution and file creation
3. Go to Customize > Skills