Ppc Ai Skills

PPC AI Skills

Free, open-source AI skills for Google Ads practitioners. Drop them into [Claude Code](https://claude.ai/code) and they work immediately.

Each skill is a structured set of rules, frameworks, or workflows that make AI smarter about PPC. Some are executable tools with Python scripts. Others are pure knowledge — diagnostic frameworks, safety protocols, reporting standards — that work with any AI setup.

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⚠ Use at Your Own Risk

Several skills in this repo include code that mutates live Google Ads accounts (e.g., uploading negative keywords, disabling automation, editing RSAs). Test any mutation script against a sandbox or non-production account before running it against live data. The author assumes no liability for ad spend impact, account changes, or business consequences resulting from use of these skills. See LICENSE for the full warranty disclaimer.

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Start Here

New to this? These five skills give you the most value with the least setup. Install them first.

#	Skill	Why Start Here
1	Mutation Safety	Install this before anything else. Prevents AI from making changes to live accounts without your explicit approval. Two-step dry-run → approve → execute.
2	Ad Copy Verification Standard	Stops AI from hallucinating ad copy. Forces every claim to be sourced from the actual business website. Core principle: Empty > Inaccurate.
3	Investigation Methodology	Hypothesis-driven framework for diagnosing performance issues. Teaches AI to think like a senior PPC analyst instead of guessing.
4	Non-Serving Keyword Scanner	Quick win — finds keywords with zero impressions over 180 days. Run it once, clean up the dead weight.
5	Portfolio Health Prioritization	If you manage more than 10 accounts, this answers the daily questi