Growth Guardrails Skill

growth-guardrails · 增长护栏

  

**Software distribution & user-acquisition strategy, with compliance guardrails built in.** 软件分发与用户获取策略研究——渠道照抄、套路变体、红线避开。

A ready-to-use AI skill that turns the "how did this app get on my machine without me asking" question into an actionable playbook. Built from deep case studies of **AdBlock Plus** (passive distribution + Acceptable Ads B2B monetization) and **Qihoo 360** (aggressive acquisition, and what it cost them), plus a jurisdiction-level compliance matrix (China / US / EU) and a copy-paste self-audit checklist.

Unlike "growth hacking" playbooks that age into lawsuits, this skill ships with guardrails: every tactic has a **compliant variant** and every red line has its **statute citation**.

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Why

• Channel inventory — 8 passive-distribution channels (store placement, browser/OS integration, OEM preload, download-site bundling, cross-family referral, onboarding popups, default-settings, uninstall retention), each with a compliant and a forbidden form.
• Case studies with sources — how ABP actually got distributed (store dominance + browser integration + default-on whitelist — not OEM deals, a common misconception), the Acceptable Ads economics (30% of incremental ad revenue above 10M monthly impressions, 90% of participants free), and the full 360 playbook (family bundling, scareware popups, fake patches, silent installs, uninstall retention) with the regulatory timeline that shut it down.
• Compliance matrix — China (MIIT Decree No. 20 §9, 2023 preload notice, Internet Ad Measures §10, Anti-Unfair-Competition Law §12), US (FTC Act §5, the FTC v. Lenovo/Superfish order), EU (GDPR Art. 4(11)/7/Recital 32, CJEU Planet49, DMA Arts. 6(3)/13(6)) — a