EdgeCaser

Plan Launch — Communication skill for Claude Code

Communication community

Build a complete go-to-market launch plan: beachhead segment, ICP, messaging, competitive battlecard, and launch timeline.

How to install Plan Launch

Installs to ~/.claude/skills/edgecaser-shipwright-plan-launch/SKILL.md

Terminal

mkdir -p ~/.claude/skills/edgecaser-shipwright-plan-launch && curl -fsSL https://raw.githubusercontent.com/EdgeCaser/shipwright/HEAD/commands/plan-launch.md -o ~/.claude/skills/edgecaser-shipwright-plan-launch/SKILL.md

Restart Claude Code, or start a new session, for it to be picked up.

What Plan Launch does

name: plan-launch description: "Build a complete go-to-market launch plan: beachhead segment, ICP, messaging, competitive battlecard, and launch timeline."

/plan-launch, Go-to-Market Launch Workflow

Run this command to produce a comprehensive launch plan for a new product or major feature release.

Workflow Steps

Step 1: Define the Beachhead

Read and apply `/skills/gtm/go-to-market-strategy/SKILL.md`.

Ask the PM:

What are we launching?
Who are the candidate target segmen

Alternatives in Communication

Prompts.chat — f.k.a. Awesome ChatGPT Prompts 154.3k ★
Gtm Strategy — Create GTM strategy with channels, messaging, and launch timeline 7.8k ★
Taiyi Plan 881 ★