jonathimer

Developer Lead Gen

Name: Developer Lead Gen
Author: jonathimer

Communication community Intermediate

SOURCE https://github.com/jonathimer/devmarketing-skills/tree/main/skills/developer-lead-gen

Description

Lead generation strategies using free tools, code generators, and ungated resources.

Installation

Installs to ~/.claude/skills/developer-lead-gen/

Terminal

git clone --depth 1 https://github.com/jonathimer/devmarketing-skills /tmp/devmarketing-skills \
  && mkdir -p ~/.claude/skills \
  && cp -r /tmp/devmarketing-skills/skills/developer-lead-gen ~/.claude/skills/developer-lead-gen

Clones the whole repository, because a skill folder can carry scripts and resources beside its SKILL.md.

Repository README

This is the README for jonathimer/devmarketing-skills, shared by 23 entries in this directory. It describes the repository, not this entry specifically.

Developer Lead Generation

Lead generation strategies using free tools, code generators, and ungated resources.

What This Covers

Tool ideas that attract developers
Build vs buy decisions for lead gen tools
Ungated vs gated content tradeoffs
Conversion without forms
Measuring attribution in developer journeys

Key Concepts

**Traditional lead gen fails with developers** - gating content generates resentment, not qualified leads. Developers have finely-tuned spam detectors.

**Value-first conversion** - provide genuine utility upfront, let developers choose to engage when they're ready.

**Soft gates over hard gates** - offer optional signup benefits rather than requiring email for basic access.