jonathimer

Developer Lead Gen — Communication skill for Claude Code

Communication community Intermediate

Developer marketing skill for developer lead gen.

How to install Developer Lead Gen

Installs to ~/.claude/skills/developer-lead-gen/

Terminal

git clone --depth 1 https://github.com/jonathimer/devmarketing-skills /tmp/devmarketing-skills \
  && mkdir -p ~/.claude/skills \
  && cp -r /tmp/devmarketing-skills/skills/developer-lead-gen ~/.claude/skills/developer-lead-gen

Clones the whole repository, because a skill folder can carry scripts and resources beside its SKILL.md.

What Developer Lead Gen does

Lead generation strategies using free tools, code generators, and ungated resources.

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Repository README

This is the README for jonathimer/devmarketing-skills, shared by 23 entries in this directory. It describes the repository, not this entry specifically.

Developer Lead Generation

Lead generation strategies using free tools, code generators, and ungated resources.

What This Covers

Tool ideas that attract developers
Build vs buy decisions for lead gen tools
Ungated vs gated content tradeoffs
Conversion without forms
Measuring attribution in developer journeys

Key Concepts

**Traditional lead gen fails with developers** - gating content generates resentment, not qualified leads. Developers have finely-tuned spam detectors.

**Value-first conversion** - provide genuine utility upfront, let developers choose to engage when they're ready.

**Soft gates over hard gates** - offer optional signup benefits rather than requiring email for basic access.