Developer Ads — Communication skill for Claude Code
Developer marketing skill for developer ads.
How to install Developer Ads
Installs to ~/.claude/skills/developer-ads/
git clone --depth 1 https://github.com/jonathimer/devmarketing-skills /tmp/devmarketing-skills \
&& mkdir -p ~/.claude/skills \
&& cp -r /tmp/devmarketing-skills/skills/developer-ads ~/.claude/skills/developer-ads Clones the whole repository, because a skill folder can carry scripts and resources beside its SKILL.md.
What Developer Ads does
Paid advertising strategies for developer audiences across specialized platforms.
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Repository README
This is the README for jonathimer/devmarketing-skills, shared by 23 entries
in this directory. It describes the repository, not this entry specifically.
Developer Ads
Paid advertising strategies for developer audiences across specialized platforms.
What This Covers
- Developer-specific ad platforms (Carbon, BuySellAds, Reddit)
- Newsletter and podcast sponsorships
- Creating ad creative that doesn't trigger developer skepticism
- Targeting by technology stack
- Measuring developer ad spend ROI
Key Concepts
**Most ads don't reach developers** - ad blockers are widespread, and generic platforms lack developer targeting.
**Creative matters more than platform** - ads that sound like marketing get ignored or mocked; specific, technical, no-hype messaging works.
**Developer-specific platforms exist** - Carbon Ads, developer newsletters, and tech podcasts reach developers where they are.
When to Use
- Planning paid acquisition for developer tools
- Evaluating developer advertising platforms
- Creating ad creative for developer audiences
- Setting up attribution for developer ad campaigns
Quick Start
- Start with 1-2 relevant newsletter sponsorships
- Write copy that leads with what you do (no superlatives)
- Set up UTM tracking before spending
- Ask new users how they found you
- Measure over 2-3 months, not 2-3 weeks
See SKILL.md for platform details, creative guidelines, and budget allocation.
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