Marketing Growth Planner Skill — AI skill for Claude Code

Marketing-Growth-Planner-Skill

A professional Growth Marketing Planner Skill designed as an AI agent workflow template. Based on the "5W2H" and "Operational 3-Questions" frameworks, it guides the AI to conduct deep interviews, generate creative marketing directions, and output comprehensive execution plans.

[中文版 README (README_zh.md)](README_zh.md)

Core Philosophy

This Skill forces the AI to act as a seasoned Silicon Valley CMO rather than a simple copywriting bot. It strictly adheres to three principles:

1. Interview First, Propose Later: Never write a plan without gathering critical context (budget, goals, target audience).
2. Diverge First, Converge Later: Generate 3-4 creative directions during the "Playground" phase, allowing the user to choose before diving into details.
3. Strategy First, Tactics Later: Refuse to jump into execution if the root purpose is unclear.

Workflow Phases

The Skill guides the AI through three distinct phases:

1. Phase 1: Discovery Interview (INTERVIEW.md)
   • Assesses the project scale (Budget: <100k, 100k-500k, >500k).
   • Dynamically asks 1-2 heuristic questions at a time to prevent user fatigue.
   • Outputs a summary to ensure alignment.
2. Phase 2: Playground & Strategy (PLAYGROUND.md)
   • Applies classic frameworks (Positioning, STEPPS, Growth Hacking, JTBD, AIDA, Hook Model).
   • Presents 3-4 strategic directions with hypotheses, required resources, and a Devil's Advocate section analyzing fatal flaws.
3. Phase 3: Execution Plan (EXECUTION.md)
   • Outputs a highly actionable plan including channel matrix, budget breakdown, content calendar, and risk management.
   • Includes a rigorous Experiment Plan with clear Stop-loss limits for testing channels.

System Prompts & Logic

• SKILL.md: The primary system prompt defining the persona, strict interaction rules (e.g., maximum 2 questions per turn), and state-gate logic (preventing the AI from skipping phases).
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