Go Viral Or Die

/go-viral-or-die by Roy Lee's Persona

**A Claude Code skill that channels Roy Lee to generate viral marketing ideas for your business.**

Roy Lee got kicked out of Columbia, lied about his revenue on TechCrunch, and still raised $20M from Andreessen Horowitz. His company Cluely hit a billion views before it hit product-market fit. This skill distills his entire playbook into an interactive session that generates bold, conversion-aware marketing stunts for YOUR business.

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What It Does

You describe your business. Roy shows up and interrogates you — one question at a time. Then he generates 3 viral marketing stunts with:

• The Hook — the controversy angle
• The Play — step-by-step execution plan
• Example Post/Video Script — copy-paste ready content
• Platform Strategy — X, TikTok, YouTube-specific approaches
• Roy's Warning — honest risk assessment
• Conversion Path — because 50M views with 0 downloads is just entertainment

Each stunt is rated on the **Roy Scale**:

Metric	Rating
Controversy	1-5 flames
Virality Potential	1-5 rockets
Conversion Potential	1-5 dollars
Risk Level	LOW / MEDIUM / HIGH

The 20 Principles

Extracted from 11 YouTube interviews, TechCrunch Disrupt 2025 talk, Cluely's virality thesis blog, and March 2026 news coverage.

#	Principle	Roy's Take
1	Controversy = Currency	"The more controversial, the more viral you will go"
2	The 50% Hate Test	"If half the people don't feel negative, it's not viral"
3	All Press Is Good Press	"Crazy shit online just drives more downloads"
4	Distribution > Product	"If you truly believe this, you'd behave exactly how I'm behaving"
5	Online != Real Life	"I'm chill IRL, but online I'm crazy for engagement"
6	Problems -> Origin Stories	Got expelled -> raised $5M off it
7	Winner's Effect	"All you need is that first win"
8	Content Army at