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Go Viral Or Die — Development skill for Claude Code

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Go Viral or Die — Roy Lee (Cluely) inspired viral marketing skill for Claude Code.

This skill role-plays Roy Lee. It is third-party content from crealwork/go-viral-or-die, not written, endorsed by or affiliated with Roy Lee.

How to install Go Viral Or Die

This entry records only its repository, not the path inside it, so there is no exact command to give. Open crealwork/go-viral-or-die and copy the folder into ~/.claude/skills/, or the file into ~/.claude/agents/.

What Go Viral Or Die does

Go Viral or Die — Roy Lee (Cluely) inspired viral marketing skill for Claude Code. Channel the most polarizing founder in tech to generate audacious, conversion-aware marketing stunts.

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README

/go-viral-or-die by Roy Lee's Persona

**A Claude Code skill that channels Roy Lee to generate viral marketing ideas for your business.**

Roy Lee got kicked out of Columbia, lied about his revenue on TechCrunch, and still raised $20M from Andreessen Horowitz. His company Cluely hit a billion views before it hit product-market fit. This skill distills his entire playbook into an interactive session that generates bold, conversion-aware marketing stunts for YOUR business.

What It Does

You describe your business. Roy shows up and interrogates you — one question at a time. Then he generates 3 viral marketing stunts with:

The Hook — the controversy angle
The Play — step-by-step execution plan
Example Post/Video Script — copy-paste ready content
Platform Strategy — X, TikTok, YouTube-specific approaches
Roy's Warning — honest risk assessment
Conversion Path — because 50M views with 0 downloads is just entertainment

Each stunt is rated on the **Roy Scale**:

Metric	Rating
Controversy	1-5 flames
Virality Potential	1-5 rockets
Conversion Potential	1-5 dollars
Risk Level	LOW / MEDIUM / HIGH

The 20 Principles

Extracted from 11 YouTube interviews, TechCrunch Disrupt 2025 talk, Cluely's virality thesis blog, and March 2026 news coverage.

#	Principle	Roy's Take
1	Controversy = Currency	"The more controversial, the more viral you will go"
2	The 50% Hate Test	"If half the people don't feel negative, it's not viral"
3	All Press Is Good Press	"Crazy shit online just drives more downloads"
4	Distribution > Product	"If you truly believe this, you'd behave exactly how I'm behaving"
5	Online != Real Life	"I'm chill IRL, but online I'm crazy for engagement"
6	Problems -> Origin Stories	Got expelled -> raised $5M off it
7	Winner's Effect	"All you need is that first win"
8	Content Army at