Competitor Tracking — Communication skill for Claude Code
Developer marketing skill for competitor tracking.
How to install Competitor Tracking
Installs to ~/.claude/skills/competitor-tracking/
git clone --depth 1 https://github.com/jonathimer/devmarketing-skills /tmp/devmarketing-skills \
&& mkdir -p ~/.claude/skills \
&& cp -r /tmp/devmarketing-skills/skills/competitor-tracking ~/.claude/skills/competitor-tracking Clones the whole repository, because a skill folder can carry scripts and resources beside its SKILL.md.
What Competitor Tracking does
Systematic competitor analysis for developer tools. Track features, pricing, positioning, content strategy, and developer sentiment across your competitive landscape.
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Repository README
This is the README for jonathimer/devmarketing-skills, shared by 23 entries
in this directory. It describes the repository, not this entry specifically.
Competitor Tracking
Systematic competitor analysis for developer tools. Track features, pricing, positioning, content strategy, and developer sentiment across your competitive landscape.
What This Skill Covers
- Competitor identification (direct, indirect, DIY alternatives, platforms)
- What to track: features, pricing, positioning, content, community signals
- GitHub/npm/PyPI monitoring for traction signals
- Developer sentiment monitoring
- Building and maintaining competitive battlecards
- When and how to respond to competitor moves
Recommended Tools
- Social listening tools — Monitor competitor sentiment across developer platforms
- GitHub/npm monitoring — Track competitor traction signals
Quick Start
- Map your competitive landscape (direct, indirect, DIY, platform)
- Set up monitoring keywords for each competitor
- Create initial battlecards for top 3-5 competitors
- Establish review cadence (monthly for major, quarterly for minor)
- Build response playbooks for common scenarios
Battlecard Template
- Competitor Overview
- When We Win (scenarios, customer types, proof points)
- When We Lose (watch-outs, mitigation strategies)
- Common Objections + Responses
- Competitive Differentiation
- Landmines to Set
Related Skills
- developer-listening
- alternatives-pages
- positioning
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