MCP Skills

ClawFu Skills

**159 expert marketing methodologies for AI.** Free. Open source. MIT licensed.

Dunford on positioning. Schwartz on copywriting. Cialdini on persuasion. Ogilvy on advertising. Hormozi on offers. Voss on negotiation. And 150+ more — encoded as structured AI instructions.

Install

Claude Desktop / Claude Code (MCP)

npx @clawfu/mcp-skills

Cursor / Windsurf

Add to your `.mcp.json`:

{
  "mcpServers": {
    "clawfu": {
      "command": "npx",
      "args": ["@clawfu/mcp-skills"]
    }
  }
}

Git Clone

git clone https://github.com/guia-matthieu/clawfu-skills.git

Individual Skills

Browse and download individual skills at [clawfu.com/skills](https://clawfu.com/skills/).

Catalog

159 skills across 28 categories:

Category	Skills	Examples
Content	22	copywriting (Schwartz), storytelling (StoryBrand), persuasion (Cialdini)
Strategy	17	positioning (Dunford), competitive analysis, JTBD, six thinking hats
Audio	16	podcast production, sonic branding, sound design
Automation	10	workflow builder, zapier architect, n8n orchestrator
Validation	8	mom test, customer discovery, landing page test
RevOps	8	pipeline analyzer, forecast validator, pricing strategy
Sales	6	sales pitch (Dunford), SPIN selling, MEDDIC, negotiation (Voss)
SDR Automation	6	lead enrichment, outreach sequencer, ICP scoring
Customer Success	6	health score, churn predictor, onboarding
Video	5	AI storyboard, video concept, editing
SEO Tools	5	keyword research, content optimization, technical audit
Legal	5	contract review, GDPR compliance, terms generator
HR-Ops	5	resume screener, onboarding guide, job description
Social	4	community building, social listening, content calendar
Growth	4	growth loops (Reforge), PLG, referral systems

...