Customer Interviews Skill — Development skill for Claude Code

Customer Interviews — a Claude skill

A B2B customer interview skill for marketers. It plans, runs, scores and synthesizes best-customer (switch), win-loss and churn interviews, built on the published methods of four practitioners who each cover the others' blind spots. It turns a decision into the right participants, the participants into real stories, and the stories into findings that change something.

**Most interview programs fail in one of three places:** they talk to the wrong people, they ask questions people can't answer truthfully, or the findings never become a decision. The sequence exists to prevent all three.

Step	Question	Output
1. Decide	What decision will this research inform?	Research brief
2. Select	Who has the evidence, and how do we reach them?	Participant criteria, screener, invite
3. Design	What story do we collect to answer our research questions?	Interview guide
4. Run	Are we getting real stories, or polite opinions?	Recordings, transcripts
5. Score	Was each interview reliable, and what did it say?	Quality score, coded transcript, snapshot
6. Synthesize	What patterns hold across interviews, and what do they rule out?	Findings report or demand brief

It includes four rubrics with anchored 1–4 scales: participant fit, guide quality, interview quality and evidence coding.

What's in here

SKILL.md       the sequence, the guardrails, the output templates
references/    study design, interview guides and question banks, rubrics,
               synthesis, and the practitioners' methods in depth

Works with Positioning & Messaging

This skill is the evidence engine for the [Positioning & Messaging skill](https://github.com/chrisrodde-build/positioning-and-messaging-skill). It applies Bob Moesta's Four Forces as its analysis lens (documented there in `references/moesta-demand.md`) and hands off a demand brief in the format that skill expects. Each works on its ow