brittanyslay

House Voice — Development skill for Claude Code

Development community

A Claude Code skill that writes marketing and sales copy in your company's real voice.

How to install House Voice

This entry records only its repository, not the path inside it, so there is no exact command to give. Open brittanyslay/house-voice and copy the folder into ~/.claude/skills/, or the file into ~/.claude/agents/.

What House Voice does

A Claude Code skill that writes marketing and sales copy in your company's real voice. It interviews you on first use, then grounds every draft in your verified facts, with hard guardrails against invented stats and AI-sounding copy.

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README

House Voice

A [Claude Code](https://claude.com/claude-code) skill that writes marketing and sales copy in **your company's** real voice: cadence and nurture emails, landing pages, one-pagers, social, ads, blogs, scripts, decks. It interviews you on first use, records your answers in a company profile, and grounds every draft in that profile plus a set of craft rules that survived contact with a real sales and marketing team (identifying details removed).

No profile, no guessing: the skill won't invent your stats, your segments, or your competitors' weaknesses. It asks.

Install

Clone into your skills directory, project-level or user-level:

# project-level (this repo's skills only)
git clone https://github.com/brittanyslay/house-voice .claude/skills/house-voice

# or user-level (available in every project)
git clone https://github.com/brittanyslay/house-voice ~/.claude/skills/house-voice

Then in Claude Code, ask for any piece of copy, or invoke it directly with `/house-voice`. First use triggers the setup interview.

What first use looks like

The skill copies `references/company-profile.template.md` to `company-profile.md` and interviews you, one topic at a time: company basics, segments and their real vocabulary, the one clarifying question always worth stopping for, customer pain in the customer's words, verified proof points with sources, competitors and each one's distinct live nerve, objection pivots, reserved terms, platform mechanics. It pushes back during the interview if you offer an unverified number or internal jargon as "customer language." Anything you can't verify yet becomes a `[TODO]` that blocks only the copy depending on it, so you can configure incrementally and start writing immediately.

The craft rules that come built in

Reader is the hero. A helpful expert talking to a busy reader, not a brand talking at a market. Hook, bridge (with mechanism), proof, one low-commitment CTA.
Draft, don't interrogate. On