Generating Business Collateral

generating-business-collateral

A [Claude Code](https://claude.com/claude-code) skill for producing a business's marketing collateral — the **onsite** print pieces and the **online** assets — as verified files rather than plausible ones.

Collateral is a domain where wrong output looks right. A card laid out at exactly 90×55 mm renders beautifully and comes back from the printer with a white hairline down one edge. A brand cyan that glows in the browser prints muddy. A QR code photographs well and does not scan. A headline sized to look balanced in a mock-up cannot be read from the aisle it will be read from. Every one of those is invisible at the moment you would declare success, and several cannot be corrected after a print run.

So the working method is: **derive the numbers, assert them in code, and decode the finished artefact back** — rather than inspecting a proof and forming an impression.

Install

git clone https://github.com/bowen31337/generating-business-collateral.git
cp -r generating-business-collateral/generating-business-collateral ~/.claude/skills/

cd ~/.claude/skills/generating-business-collateral
uv sync && uv run playwright install chromium
uv run scripts/doctor.py

`doctor.py` reports what is present and, for anything missing, **what capability you lose** — a missing decoder and a missing browser fail very differently. Ghostscript is optional: PDF/X-4 works without it and you lose only true CMYK separation to PDF/X-1a.

**On triggering.** Measured across 20 realistic queries, description-based auto-invocation reaches ~10% recall at 100% precision, and three separately-optimised descriptions all scored the same. Claude consults a skill only for work it thinks it cannot handle unaided, and *"I need business cards"* reads as easy. The reliable fix is a line in your `CLAUDE.md`:

When any request involves artwork that will be printed, manufactured, installed,
or published to a platform, use the generating-busines