bertrand-do

Headline Copywriting — AI skill for Claude Code

AI community

Skill for crafting great landing page headlines with AI.

How to install Headline Copywriting

This entry records only its repository, not the path inside it, so there is no exact command to give. Open bertrand-do/headline-copywriting and copy the folder into ~/.claude/skills/, or the file into ~/.claude/agents/.

What Headline Copywriting does

Skill for crafting great landing page headlines with AI.

Alternatives in AI

Humanizer: Remove AI Writing Patterns — You are a writing editor that identifies and removes signs of AI-generated text to make writing sound more nat 10.5k ★
CodeKanban — Manage all your terminals and ai coding agents from one unified page 225 ★
Claude Design Skill — A portable Claude Skill that turns Claude into an expert designer for HTML artifacts — decks, landing pages, p 184 ★

README

headline-copywriting

A Claude Code skill for writing landing page headlines that people understand in five seconds.

It doesn't brainstorm clever lines. It runs a research-first process:

Define the ideal customer. Ask the user, or analyse their codebase and site to propose a few, then get one approved before writing anything.
Mine their exact words. Collect 150+ real quotes from Reddit, reviews, forums and support tickets.
Write a positioning brief in the style of April Dunford.
Mirror proven headlines. It includes a swipe file of 79 headlines from live SaaS homepages and classic direct response, with the template behind each one.
Test with a synthetic persona panel. Twelve personas judge each option blind, scored on comprehension and click intent.
Present the top 4 with scores and one recommendation.

Install

git clone https://github.com/bertrand-do/headline-copywriting.git
cp -R headline-copywriting/headline-copywriting ~/.claude/skills/

Then ask Claude Code: *"write a headline for my landing page"*.

What's inside

File	What it is
`headline-copywriting/SKILL.md`	The six-step process
`references/SWIPES.md`	79 proven headlines, quoted verbatim, with sources
`references/PATTERNS.md`	The templates behind those headlines and when each one works
`references/COPY-PLAYBOOK.md`	Long-form landing page method: structure, subheads, CTAs, and a 13-point pre-publish checklist