Marketing Mindset — AI skill for Claude Code

Marketing Mindset

**The marketing OS for AI agents — think like a marketer first, get tactics as the output.** Not another bag of CRO/SEO/copywriting tricks. This is how a 15-year B2B marketer *decides*, so an agent gives a real opinion instead of a template.

[](SKILL.md) [](.cursorrules)

 

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The gap this fills

Every other "marketing skill" for AI agents hands over tactics. Nobody packages **how a marketer thinks**. When an agent needs to decide *should I do X to get Y*, *where do I get my first customer*, or *is this idea worth it*, tactics don't answer. This skill does.

See it work

[examples/demo-transcript.md](examples/demo-transcript.md) — one request in ("SaaS for finance, 0 customers"), a sharp 3-month plan out.

The problem

Founders and solo operators can generate code, not content. "How do I do marketing" is genuinely unclear to them. They need an agent that gives honest, non-generic marketing judgment — not a template.

The fix

Five principles and a decision framework, distilled from 15 years of hands-on B2B internet marketing:

1. Don't learn marketing from stale sources — skip the first Google results and cached LLM doctrine
2. Three-month horizon — no 2-year cycles; be useful within 3 months
3. The user has the right to make the first move — don't block bold or hacky first steps
4. Every hypothesis must be testable fast — any teammate can run the test
5. Marketing runs ahead of the product — ship the landing page before the build

Plus: competitor