Customer Journey Lifecycle — Design skill for Claude Code

Customer Journey Lifecycle Skill

A vendor-neutral Agent Skill for designing, auditing, prioritizing, and measuring customer lifecycle systems.

It helps teams move from disconnected campaigns to a shared operating model:

**customer state → signal → eligibility → need → candidate action → priority → channel and timing → experience → outcome → next state**

What the skill can produce

• lifecycle and commercial-funnel maps
• customer-state taxonomies
• transition-opportunity matrices
• current-state journey inventories and coverage audits
• onboarding, adoption, engagement, expansion, retention, and win-back designs
• channel and owned-surface registries
• contact-priority and suppression policies
• progressive-profiling and preference strategies
• measurement and experimentation plans
• implementation roadmaps

Design principles

• State before campaign.
• Behavior and context before generic calendar sequences.
• One clear next customer outcome.
• Eligibility and suppression are first-class logic.
• Contextual expansion instead of indiscriminate upsell.
• Detect deterioration before full lapse.
• Coordinate channels and surfaces.
• Respect preferences, privacy, and attention.
• Measure incremental state movement.
• Validate attribution before optimizing.
• Automate validated logic, not untested assumptions.
• Treat no action as a legitimate decision.

Repository layout

• SKILL.md — the canonical Agent Skill
• references/ — detailed methods loaded only when relevant
• assets/ — reusable templates
• examples/ — fictional, non-benchmark examples
• evals/ — activation and output-quality tests
• scripts/ — validation, packaging, and public-safety checks
• docs/ — architecture, compatibility, and contribution guidance

Installation

ChatGPT

Download the packaged `.skill` release and upload it from the Skills page.

Claude Code

Clone or link this repository as:

~/.claude/skills/customer-journey-lifecycle

For project-onl