aj-suresh

Competitor Event Map — Documentation skill for Claude Code

Documentation community

An agent skill that maps which events, conferences and communities your competitors sponsor, at what commitment level, then ranks what your brand should buy.

How to install Competitor Event Map

This entry records only its repository, not the path inside it, so there is no exact command to give. Open aj-suresh/competitor-event-map and copy the folder into ~/.claude/skills/, or the file into ~/.claude/agents/.

What Competitor Event Map does

An agent skill that maps which events, conferences and communities your competitors sponsor, at what commitment level, then ranks what your brand should buy. Markdown plus xlsx, every row evidence-linked.

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README

Event Sponsorship Map

An agent skill that takes a brand and produces the event circuit underneath its category: which conferences, communities, owned events and webinars its competitors actually buy, at what level of commitment, with an evidence link for every row — then a ranked shortlist of what the brand should buy.

Input	Output
A brand or website	`event-sponsorship-map.md` + a 7-sheet `.xlsx` generated from it

The chain

brand ──> competitor set ──> LinkedIn harvest ──> classify ──> shortlist
                 │                                                │
                 ▼                                                ▼
          [confirmation gate]                    event-sponsorship-map.md / .xlsx

Why it exists

Every category has an obvious set of conferences a model can name from memory. Naming them is worthless. The value is entirely in evidence that a named competitor spent money at a named event, and at what level — attending with two reps, buying a booth, sponsoring a tier, or supplying the infrastructure the conference itself runs on. Those are four different budget decisions and collapsing them into "was at RSAC" throws away the finding.

Three mechanisms carry that:

**The competitor gate.** The skill stops and makes you confirm the competitor set before harvesting anything. A wrong set wastes the whole pass, and the user usually knows within seconds which names are wrong.

**Commitment levels, not presence.** Eight levels from Mentioned to Partner-embedded, each with the post language that identifies it. Partner-embedded — where a vendor's product runs inside its customers' booths — is tracked separately because it is invisible to sponsor lists and is the highest-leverage pattern in event marketing.

**The brand's own baseline is harvested too.** The gap between the competitor columns and the brand column is the deliverable. Two tests drive the shortlist: conspicuous absence, where every serious compet