Competitor Event Map

Event Sponsorship Map

An agent skill that takes a brand and produces the event circuit underneath its category: which conferences, communities, owned events and webinars its competitors actually buy, at what level of commitment, with an evidence link for every row — then a ranked shortlist of what the brand should buy.

Input	Output
A brand or website	event-sponsorship-map.md + a 7-sheet .xlsx generated from it

The chain

brand ──> competitor set ──> LinkedIn harvest ──> classify ──> shortlist
                 │                                                │
                 ▼                                                ▼
          [confirmation gate]                    event-sponsorship-map.md / .xlsx

Why it exists

Every category has an obvious set of conferences a model can name from memory. Naming them is worthless. The value is entirely in evidence that a named competitor spent money at a named event, and at what level — attending with two reps, buying a booth, sponsoring a tier, or supplying the infrastructure the conference itself runs on. Those are four different budget decisions and collapsing them into "was at RSAC" throws away the finding.

Three mechanisms carry that:

**The competitor gate.** The skill stops and makes you confirm the competitor set before harvesting anything. A wrong set wastes the whole pass, and the user usually knows within seconds which names are wrong.

**Commitment levels, not presence.** Eight levels from Mentioned to Partner-embedded, each with the post language that identifies it. Partner-embedded — where a vendor's product runs inside its customers' booths — is tracked separately because it is invisible to sponsor lists and is the highest-leverage pattern in event marketing.

**The brand's own baseline is harvested too.** The gap between the competitor columns and the brand column is the deliverable. Two tests drive the shortlist: conspicuous absence, where every serious compet