Ad Creative Evaluator

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name: ad-creative-evaluator description: | AI expert panel that evaluates any video ad creative against a comprehensive rubric. Scores hook effectiveness, message clarity, visual quality, audience targeting, CTA strength, and overall performance potential. Uses multiple persona perspectives (performance marketer, creative director, target consumer) for well-rounded feedback.

Use when: "evaluate this ad", "score my ad", "ad creative review", "is this ad good", "rate this video ad", "ad analysis", "creative QA", "ad scoring", "review my creative", "grade this ad", "ad feedback", "creative evaluation", "ad quality check", "will this ad perform", or any video ad quality assessment.

Ad Creative Evaluator

Score any video ad with an AI expert panel. Get structured feedback across 8 dimensions with actionable improvement recommendations.

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How It Works

1. Input: Provide a video ad file or URL
2. Extract: Key frames are pulled from the video for visual analysis
3. Evaluate: Three expert personas score the ad independently
4. Synthesize: Scores are combined with specific improvement recommendations
5. Output: Structured evaluation report with scores, strengths, weaknesses, and next steps

Frame Extraction

Use the `extract_video.py` script to pull key frames from a video for analysis:

python scripts/extract_video.py input_video.mp4 --output-dir frames/ --num-frames 8

This extracts evenly-spaced frames including the first frame (hook), middle frames (body), and last frame (CTA).

Evaluation Personas

Each ad is reviewed by three expert perspectives:

1. Performance Marketer

**Focus:** Will this ad convert? Does the hook stop the scroll? Is the CTA compelling?

• Evaluates: Hook rate potential, CTA clarity, audience targeting precision
• Looks for: Direct response best practices, urgency triggers, benefit-driven messaging
• Red flags: Unclear value proposition, weak CTA, no social proof

2. Creative Director

**Focus:** Is this well-crafted? Does the visual storytelling work? Is the brand represented well?

• Evaluates: Visual quality, pacing, narrative structure, brand consistency
• Looks for: Professional production, creative differentiation, emotional resonance
• Red flags: Amateur visuals, poor pacing, off-brand elements, derivative concepts

3. Target Consumer

**Focus:** Would I actually watch this? Does it feel authentic? Would I click?

• Evaluates: Relatability, authenticity, interest level, trust
• Looks for: Content that doesn't feel like an ad, genuine value, relatable scenarios
• Red flags: Too salesy, fake/inauthentic feel, irrelevant to their life, annoying

Evaluation Rubric

Dimension 1: Hook Effectiveness (0-10)

**First 3 seconds — does it stop the scroll?**

Score	Criteria
9-10	Immediately compelling. Pattern interrupt + curiosity gap. Impossible to scroll past.
7-8	Strong opening. Clear hook that creates interest. Most viewe