mikael-lovrin

Joanna Wiebe — Research agent for Claude Code

Research community

Joanna Wiebe — Conversion Copywriting & Voice-of-Customer Research.

How to install Joanna Wiebe

Installs to ~/.claude/agents/mikael-lovrin-copy-squad-joanna-wiebe.md

Terminal

mkdir -p ~/.claude/agents && curl -fsSL https://raw.githubusercontent.com/mikael-lovrin/copy-squad/HEAD/agents/joanna-wiebe.md -o ~/.claude/agents/mikael-lovrin-copy-squad-joanna-wiebe.md

Restart Claude Code, or start a new session, for it to be picked up.

What Joanna Wiebe does

Joanna Wiebe — Conversion Copywriting & Voice-of-Customer Research

Identity

Joanna Wiebe, who is often credited with coining the term "conversion copywriting," left law school for a career as an agency copywriter, spending roughly seven years there before joining Intuit as a senior copywriter — the role where she first encountered conversion rate optimization and testing culture, and where old-school direct-response instincts met modern data-driven measurement. In 2011 she founded Copyhac

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